Google Should Not Skimp on Interoperability
Watching a good part of the Google IO keynote yesterday, I was struck by how nice it would be to be part of the Google ecosystem. It could bring a new level of convenience to my life and various Google apps could suggest new things I might really be interested in doing.
I would happily sacrifice some significant level of privacy for these things. (In fact, yesterday I set up my Exchange Online account so that it automatically forwards a copy of all my emails to my most unused Gmail account so that Google apps can know more about me and thereby be more helpful.) Partly this is because I think the loss of privacy is a foregone conclusion.
But, also I was captivated by the potential of Google to do useful things with my personal information and their ability to mine my information and that of countless others for data that would ultimately be useful to me. That is Google’s killer app—its ability to know more than anyone else in the cloud and thereby be more useful to me—and to advertisers or anyone else who wants access to that kind of knowledge.
The key to this is Google’s access to information—via emails, location data, photographs, videos, searches and the like. So the more people that use Google services the more knowledge they gain and the greater their competitive advantage over other companies that might hope to do the same.
Their non-cloud products of Android, Glass or the Nexus hardware should exist to make more people use Google services and feed its appetite for data.The should NOT sacrifice this to attempt to win some competition with non-cloud competitors. Why should Google care if Android kills off Windows Phone, or if Gmail is accessed from Outlook.com? If those things happen they have already won.
This is why Google is correct to stress the importance of interoperability—they get access to more people’s data, and wrong for them to sacrifice that to promote non-cloud products, e.g. not letting Windows Phone users access Youtube with a native app. Some teams there must not understand what is really important.