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Microsoft TV

July 4, 2014

Why is there not Microsoft TV to compete with $99 boxes from Apple, Roku, Amazon and Google?

Ii seems to me Microsoft should sell a $99 box that runs a variant of Windows 8.1. If Apple, Roku and Amazon can make such a box, why can’t Microsoft. This device could run media apps for Windows RT and the Xbox One.

I am probably being overly simplistic, but it seems like For the first time in years Microsoft’s platforms are well aligned to make this happen. Xbox One is running a variant of Windows, so making its apps run on this device should not be too difficult. The Windows RT apps run in a much more constrained environment that is well suited for a device rather than a PC. Now that WIndows is running on ARM, if necessary they could use an ARM processor. Windows now runs leaner than ever, reducing the hardware resources (and cost) needed for such a box. The acquisition of Nokia gives Microsoft access to personnel skilled in hardware manufacturing and sales.

This may not be a billion dollar business, but it preserves Microsoft’s ability to keep its platforms and services wherever people might want them and that should be important to them, especially if their services are not welcome on boxes running of other platforms, e.g. Android TV, Fire TV or Apple TV.

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